■FIELD RESEARCH
Fox's reputation as a race-winning brand means that people expect the best out of its products. Most notably, Fox is a prominent player in the Baja 1000, Mint 400, and other SCORE off-road desert races with sponsored trophy trucks driven by some of the series's best athletes. The truck, therefore, is intended to bring the trophy truck experience to the customer as best it could while still meeting the needs of a daily driver. Experiences in driving the first prototype, meeting trophy truck builders, and hearing stories about races in the past proved to be key components in informing the truck's design.
■DESIGN STRATEGY
After getting to know the people, traditions, and vehicles involved in the world of desert racing, four key areas if inspiration were identified to inform the design language of the vehicle. These four areas would also be the yardsticks used during multi-department meetings to ensure cohesion between different groups in the company.
2. TROPHY TRUCK DNA
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