HENNESSEY MAMMOTH SPORT TRUCK
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■INSPIRATION AND STRATEGY
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In order to inform the design language of the body kit, classic Mopar vehicles as well as Ram’s current design language were studied in detail. These two items acted as a base for the body kit's overall visual composition, later sprinkling in details inspired by Black Widow’s edginess to create a new design language that was fresh for Black Widow, yet familiar to Ram and Dodge performance enthusiasts.
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DESIGN LANGUAGE GOALS:OEM RAM: 20%DODGE PERFORMANCE: 30%BLACK WIDOW: 50% |
■KEY RESEARCH TAKEAWAYS
OEM Dodge / Ram - Oval in nature, rectilinear shapes have some level of minute curvature, extreme or hyper-dynamic lines / surface transitions not often seen.
MOPAR and classic Dodge performance - Large, slabby surfaces, simple graphics with bold, contrasting colors. Historically known for power-specific upgrades, has more of a drag-strip performance legacy than road racing legacy.
Black Widow - Sharp, flashy, aggressive in branding details. Additional components to vehicles often reference hexagonal shapes and hard angles. Surface transitions in details generally extreme.
MOPAR and classic Dodge performance - Large, slabby surfaces, simple graphics with bold, contrasting colors. Historically known for power-specific upgrades, has more of a drag-strip performance legacy than road racing legacy.
Black Widow - Sharp, flashy, aggressive in branding details. Additional components to vehicles often reference hexagonal shapes and hard angles. Surface transitions in details generally extreme.
■CURRENT BLACK WIDOW LINEUP
