IDEATION AND CONCEPT DEVELOPMENT |
The aesthetic changes to the bodywork sought first to make a new, recognizable fascia to the front of the vehicle, then expand that theme into the side skirts and rear bumper details. The front bumper design takes cues from the modern Chargers, while the rear bumper details draw inspiration from the Challenger. The body kit is also shaped to slightly change the silhouette of the vehicle, mimicking the shape of Dodge's NASCAR trucks from the 90's.
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