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After doing several explorations, two themes were defined as clear, well-written stories that could be contenders for the final design. Theme 1: "Heritage" focuses on taking the greatest desert racing icons and putting the spirit of those vehicles into the design of the Super Truck. Theme 2: "Trophy Truck" explores the idea of taking every ounce of a trophy truck and cramming it into a consumer vehicle to find out what the result would be.
Both of these themes resonated well with the rest of the project's stakeholders, later being fused together to make the final concept. |